Pivotal Click, LLC

Audience Segmentation for Intranets

Posted by Administrator in Articles

Melcrum Publishing has published an interview with Joel Grossman on the topic of audience segmentation for intranet design and development. It’s been included in their most recent report on Internal Communications, as well as excerpted in two separate articles on their “Hub for Internal Communicators” subscription site.

If you happen to be a member, you can read
http://www.internalcommshub.com/trial/channels/whatsworking/redesign.shtml
and
http://www.internalcommshub.com/trial/channels/whatsworking/intranet_segment
ation.shtml

Otherwise, the public index/archive page of the site content will have it
listed here:
http://www.internalcommshub.com/open/channels/whatsworking/archive.shtml