News & Articles “News” Archives
New Client: Longstreet Renovation
Posted by jgro in News, Projects
We’re proud to announce that Longstreet Renovation has selected Pivotal Click to partner with on several projects related to their positioning, customer experience, and marketing communications. Here’s a description of Longstreet from their current Web site: Since 1987, Longstreet Renovation has been developing unique single family homes for Chicago families. The company specializes in restoring […]
Site Launch: Fund Evaluation Group
Posted by jgro in News, Projects, Solutions In Action
We are proud to announce the launch of a new Web site for Fund Evaluation Group, a Cincinnati-based investment consulting firm managing nearly $30 billion for not-for-profit, retirement fund, and financial intermediary clients. Pivotal Click partnered with brand consulting firm laga, who created the new FEG identity. FEG made a significant investment in understanding their […]
Bridge Experiences Article Published at UXmatters
Posted by jgro in Articles, Bridge Experiences, News
Joel Grossman’s article on Bridge Experiences is now available at UXmatters.com for your reading pleasure.
New Client: Event News Network
Posted by jgro in News, Projects
Event News Network is a business with a brilliant model. They provide extraordinarily targeted marketing campaigns delivered through the format of a 24-hour broadcast news network that is spatially and temporally focused on professional conferences in the medical industry. Imagine if CNN covered the American Heart Association’s annual conference with the same level of intensity […]
Site Launch: Medpalcard.com
Posted by jgro in News, Projects
We’re pleased to announce the launch of Apogee Enterprises’ new Web site for the MedPalâ„¢ Card, their flagship project. From the site: MEDPALâ„¢ is a system that provides you and your family with an easy and efficient way to transport your medical information. Your pertinent medical information is stored and transported on the MEDPALâ„¢ card. […]
“Feeling Secure” Published in ACM Interactions
Posted by jgro in Articles, News
Today my article on the user experience of security, and its emotional underpinings in feelings of respect for users, was published in ACM SICGHI’s journal Interactions. This was part of a special issue exploring the relationship between security and user experience. An excerpt: A sense of control is what makes people feel secure. It produces […]
New Client and Project: Apogee Enterprises’ MedPal Card
Posted by jgro in News, Projects
We’re pleased to announce a new client, Phoenix, Arizona-based Apogee Enterprises LLC, who are the brains behind the MedPal Card. MedPal is a smartcard-based platform for linking patients, healthcare facilities, insurance providers, pharmacies and businesses for the secure sharing of patient information. Any organization can provide MedPal cards to its customers, employees, or affiliates that […]
New User Experience Research Project for Schawk
Posted by jgro in News, Projects
Next month Pivotal Click will be undertaking a research study in partnership with brand imaging solutions (graphics and pre-press) giant Schawk, Inc. We will be working on an internal Web application for a Schawk client that’s used by a wide range of audiences as a collaborative tool for sharing files, routing approval and maintaining brand […]
Bridge Experiences
We’ve been spending a lot of time lately with clients who are trying to develop user experiences that cross different channels, genres and media for very specific reasons. This is different, for example, from simply having online and offline elements to products or services, or their marketing. These are situations where the business goals dictate […]
Article in ACM SIGCHI Interactions Special Issue on Security
Just got the good news that an article I submitted for publication to Interactions, the journal of ACM SIGCHI, the ACM’s Special Interest Group on Computer-Human Interaction.
