Pivotal Click, LLC

We’re focused on results, not deliverables. We find those elements of the digital experience that create fierce loyalties and design accordingly. We employ a cross-disciplinary approach incorporating three elements: research, design and innovation.

Understand

Determining what’s at stake for customers, end-users and stakeholders is the only way to create digital experiences that deliver lasting value. We use a wide range of methods, depending on what’s appropriate for your project and its budget. We perform detailed analyses of your customer’s perspective, looking at visual design, brand fit, usability, competition, and any industry-specific issues that relate to the project at hand. We use efficient, low-cost techniques to identify and evaluate the most critical tasks users perform with your site, product or service. We get close to your customers to provide deep insights into the ways your site, product or service fits into their daily routine. Our methods include interviews, surveys, contextual and ethnographic inquiry.

Create

We are focused on a deep understanding of customer needs, a dedication to superior design–from both an aesthetic and experiential perspective. We view design as a conversation between people and information, and our design facilitates that communication. Our design methodology incorporates the disciplines of brand strategy & positioning, visual design, verbal design and copywriting, information architecture, information design, interaction design, and software development. We believe in using the right tool for the right job, and remaining open to the insights of many fields of knowledge. Knowing that businesses and customers change, we build products and services that meet the needs of today’s audiences, but can anticipate and quickly adapt for the future.

Innovate

We offer a turnkey, holistic ideation process using a cross-functional team of strategists, designers, marketers and technology specialists that produces complete product/service concepts in as short as four weeks. Our process includes competitive business intelligence (trend, category & channel data), multi-sensory ideation techniques, directed facilitation, and customer experience modeling. The deliverable includes fully dimensionalized, actionable concepts for digital products and services, including positioning, naming, customer experience narratives, branded interface elements, and design prototypes.